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HARD TRUTH. Working hard and running fast on that hamster wheel has never been about getting anywhere. It’s always been about proving yourself, by doing the right things and making everyone else’s lives easier, in the hope they will open the door of opportunity, invite you in, and take you along for the ride. You rely on all that hard work – 24/7 in the office, at home, and everywhere in between – to communicate your worth. The supposed to do hamster wheel keeps you safe while you wait for the message to be received. You’re waiting to be noticed, given permission, acknowledged, wanted, chosen, validated, promoted, appreciated, and rewarded. And when you aren’t, you work harder and run faster. Regardless of our energy and effort, women still make less money than a man in the same job, still have a lower lifetime earning potential, and still don’t have equal rights or equity in this country. What’s that tell you? The hamster wheel is exactly where the world wants women to be.
Fear lives in your nervous system, even if you’re not consciously aware of it. Embodying it keeps you on the hamster wheel and creates what you don’t want. You’ve proven how strong and capable you are, so why would anyone help you? You’ve chosen to be on the hamster wheel, so why invite you anywhere else? Fear tells you to stay far away from anything that feels like risk. Stick to the herd. Be like everyone else. If you don’t, you might not be liked. There might be conflict. You’ll be noticed for the wrong reasons and lose any shot at getting what you want. In fact, you already have by giving others all the power to make or break you. You’ve made yourself less safe. And in our attention economy, where success is literally defined by showing up and standing out, it’s up to YOU to define and put a price on your worth. When you don’t, you’re inviting others to fill in the blanks, assume, and guess what’s most important about you and to you. And letting them decide what your value is for themselves is a no-win situation. Fear lies. So, don’t let it minimize your voice and negatively impact your career, business, and bank account. Money, power, safety, freedom, and choice have never been handed to us as women and now things are being taken away. You literally can’t afford to wait
Brand is not just a logo, color scheme, or marketing gimmick. It is energy. Vibe. Identity. Authenticity. It defines what you care about, what you stand for, and what you want to be known for. It defines your worth and communicates your value. It strategically positions you to interact, engage, and negotiate from a clear value position in any situation. It differentiates you and your voice in the midst of all the noise. It’s a vehicle for communicating what matters to you with focus, direction, pace, and confidence. It’s your purpose, with the energy and direction to drive your agenda forward. And it’s created from your authentic experience, unique perspective, and deep caring. It’s how you are safely seen to be valued. It teaches you to be confident, trust yourself, and create your own safety to go wherever the hell you want. And it’s consciously and subconsciously communicating all the time to you and everyone around you. So, if you aren’t clear about you, no one else can be. You’ll be working hard, going nowhere fast, and no one can help you. ONLY YOU CAN DRIVE THIS FORWARD. SO, DEFINE IT. LIVE IT. MONETIZE IT. Let’s surprise everyone.
I work with female executives, entrepreneurs, business owners, and coaches who want who they are and what they do to matter. Together, we create BRAND CLARITY and then MONETIZE it for FINANCIAL FREEDOM
(1) BRAND CLARITY. What do you stand for? What do you want to be known for? What’s your agenda? Brand is your unique and authentic answer to those questions. Your brand clarity creates the show up, stand out energy that opens doors, communicates your value, and makes you money. It gives you a value-based position from which to differentiate, advocate, and negotiate for yourself. And that powerful positioning can’t be derailed by the assumption or guesses of others – or your own Inner Critics – because it matters too much to you. Your brand is your game plan – because you can’t win playing anyone’s else’s game but your own.
Once defined, we give it DIRECTION with a strategy to monetize it through:
(2) CAREER ADVANCEMENT, LEADERSHIP PRESENCE, BUSINESS STARTUP & SCALE, and/or DIVORCE. Your brand informs your choices and decisions around how you create, interact, and engage with the world. It clarifies who and what merits your attention, energy, and effort – and who doesn’t. It guides you to the people and places where you shine because your value is recognized and appreciated. And it gives you both legs to stand on when advocating and negotiating for yourself or your business.
Together, we work 1:1 in customized coaching and consulting programs on a month-to-month or annual basis. Why? Everyone is different. Everything is customized. You’re in charge. You get to choose.
You can’t think your way to getting where you want because your mind perceives anything new as risk. And once it labels something risk, it trips your amygdala safety alarms, which causes your brain to shut down access to your executive function. Decision-making, problem-solving, creativity, imagination, empathy, and short-term memory are now all out of reach. Brain fog anyone? Your brain floods your body with stress chemicals, like cortisol and adrenaline, to put your body into fight, flight, freeze, fawn. Your brain is your body, with your nervous system extending from your fingers to your toes. So, fear lives and is reinforced in your nervous system to keep you stuck.
The Brainwise Coaching Method is the backbone of my process. It’s grounded in science and my 10+ years as a professional coach, 20+ years in corporate strategy, business development, and consulting, and an entire lifetime as a human being. We use it to disrupt old patterns and tune your nervous system for positive change – which, in turn, encourages neuroplasticity and increases the flow of feel good hormones, like serotonin and dopamine, in your body. That flow enables clear focus of energy and effort and increases effectiveness. It has you working with your brain, rather than letting it work against you. Once positive change is embodied, what you choose next is driven by your own empowerment – which you will feel from your fingers to your toes.
As a coach, consultant, mediator, business owner, mom, & MS warrior, I know risk. And I know what it takes to make positive change. It’s one of the many reasons, I value freedom and choice as much as I do. I got off the hamster wheel to leave my marriage and Corporate America over 10 years ago. I launched my business without a safety net. And I know what it means to stop waiting. When I was diagnosed with MS in 2014, my Neurologist warned me I could wake up and not be able to walk again. So, I had to let go of future what if’s to make the most out of right now. Working with my brain has kept me in remission since 2016. And it makes this work highly personal for me. I can’t know or control future outcomes, but I don’t have to. I trust that the choices I make today create the future I want tomorrow. YOU CAN TOO.
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