THE ULTIMATE VIRTUAL NEUROSCIENCE-BASED TRAINING TO EMBRACE NONSENSE AS THE KEY TO POWERFUL COACHING THAT GROWS YOU, YOUR CLIENTS, & YOUR REVENUE-GENERATING COACHING BUSINESS.
A 6 – MONTH ADVENTURE — THROUGH THE LENS OF ALICE’S ADVENTURES IN WONDERLAND — TO LEARN THE BRAINWISE COACHING METHOD AND TURN THE SURVIVAL THREAT OF NOT KNOWING INTO A POWERFUL DRIVER OF CURIOSITY, CREATIVITY, & GROWTH — WITHOUT LETTING YOUR OWN SUBCONSCIOUS FEAR STOP YOU.
`Have you guessed the riddle yet?′ the Hatter said, turning to Alice again. `No, I give it up,′ Alice replied: `what’s the answer?′ `I haven’t the slightest idea,′ said the Hatter.
Curiosity changes everything. Just like Alice, every client eventually finds themselves in unfamiliar territory — where the old rules don’t apply, the ground keeps shifting, and nothing feels certain. And have to be right there with them. That’s where real coaching begins.
Down The Rabbit Hole is an advanced training and certification program for coaches who want to go deeper and dive into the rabbit hole — to adventure with clients through uncertainty, complexity, and self-discovery without needing to control the outcome or have all the answers. Wonderland isn’t the challenge — it’s choosing to accept the invitation. Will you?
→ Understand the neurobiology driving survival instinct, resistance, and uncertainty — the very things that keep clients stuck.
→ Create safety, connection, and alignment as the foundation for real change — even when everything feels upside down.
→ Use resistance as insight — not as something to fix or avoid — because every “Mad Hatter” moment tells you something important.
→ Develop presence and curiosity as your most powerful coaching tools — allowing clients to trust themselves, not just you.
THIS IS COACHING BEYOND SURFACE SOLUTIONS.
Rooted in neuroscience.
Built for complexity.
Designed to cultivate real human authenticity and agency — not just goal-setting.
This is how you coach in Wonderland.
This is how you coach what matters most.
This isn’t surface-level coaching. This is the method for working with what’s real, raw, and human — when goals fall apart, resistance shows up, and clarity feels far away.
Here’s what we’ll do inside Down The Rabbit Hole:
1. Understand The Brain
Learn the neuroscience driving survival instinct, fear, resistance, and uncertainty — so you know exactly what’s happening when clients feel stuck or overwhelmed.
2. Create Safety, Connection, & Alignment
Master how to create the conditions for real change — using presence, curiosity, and alignment to help clients feel seen, heard, and safe enough to explore.
3. Work With Resistance
Shift your lens on resistance — from something to fix or avoid to powerful information about what matters most.
4. Develop Powerful Presence
Expand your capacity to not know — holding space for complexity without controlling, rescuing, or rushing the process.
5. Support Authenticity & Agency
Facilitate the conditions for clients to access their own clarity, self-trust, and decision-making — because the best answers are the ones they discover for themselves.
This is how real coaching works — not by leading — but by creating the space where people lead themselves.
Most coaching methods are designed for the easy part — goal-setting, accountability, action plans.
Down The Rabbit Hole is designed for the hard part — the messy middle, the stuck places, the inner resistance.
Because real coaching doesn’t happen on the surface — it happens in Wonderland.
This program is different because it teaches you to:
→ Work with all parts of the human experience — not just the polished ones.
→ Trust presence over performance.
→ See resistance as an ally — not an obstacle.
→ Guide clients through their own uncertainty — instead of rushing to fix it for them.
→ Develop a coaching approach rooted in neuroscience, complexity, and deep respect for human agency.
This is coaching as it was meant to be — curious, courageous, and built for the unknown.
Abundant Curiosity – A must-have for diving into the unknown.
Coaching Experience – Preferably post-certification.
Ability to Fully Participate – Time, tech, and engagement are key.
Willingness to Submit a Picture of Yourself (or two
Openness to Providing
Constructive Feedback – Because learning is a two-way street.
Ability to Receive a Large Package in the Mail
Ability to NOT Open Said Package Until It’s Time
Adherence to The Brainwise Coaching Ethics & Standards
A Background in Science or Math is NOT REQUIRED
`Hold your tongue!’ said the Queen, turning purple.
`I won’t!’ said Alice.
`Off with her head!’ the Queen shouted at the top of her voice. Nobody moved.
`Who cares for you?’ said Alice, (she had grown to her full size by this time.) `You’re nothing but a pack of cards!’
Not knowing feels unsafe because it triggers survival responses.
The mind uses judgment as a “safety illusion,” keeping you stuck in certainty instead of curiosity.
When you master your neurobiology, you make not knowing safe—for yourself and your clients.
Down the Rabbit Hole is where you experience this shift for yourself.
So, this program isn’t about collecting more tools—it’s about changing how you coach at the core.
Coaching isn’t about having the answers—it’s about holding the space for discovery.
Are you ready to step beyond the surface and coach with a deeper understanding of the brain?
This is your invitation.
“Who are YOU?” said the Caterpillar.
This was not an encouraging opening for a conversation.
Alice replied, rather shyly, “I–I hardly know, sir, just at present–
at least I know who I WAS when I got up this morning,
but I think I must have been changed several times since then.”
I never planned to work with coaches. I was asked to because I’m an outlier as a 1:1 coach who relies on my business as a sole source of income, has never made less than 6 figures, and chooses not to do corporate work. Since 2018, I’ve been working with coaches through certification and in building revenue-generating brands and businesses. More importantly, I’m a CPCC, former PCC, consultant, mediator, business owner, mom, & MS warrior. There are no safety nets with MS. And navigating it every day has forced me to redefine my relationship with uncertainty. Working with my brain has kept me in remission. It makes this work highly personal for me and what I’m doing works! How do I know? In February of 2021, I launched a group coaching program focused on neuroplasticity for leadership. In November that year, after comparing my MRIs, my neurologist said “You have the brain of a 20-year old. You clearly have MS lesions on your brain. I can see them. And yet, somehow, your brain has learned to compensate around them.” Bingo! The power of neuroplasticity! I can’t know or control future outcomes, but I don’t have to. I trust that the choices I make today create the future I want tomorrow.
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