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Brand & Content Strategy and Development
Emily Citrone, founder of Purposely Driven Marketing, is a dynamic, strategic, and energetic marketer and leadership coach that helps purpose-driven solopreneurs implement impactful marketing programs that move their mission and business forward.
With over a decade in marketing, she understands that your work is complex, unique and comes with its own set of obstacles. Her approach is customized and collaborative and leverages the power of storytelling to create meaningful connections between her clients and their ideal audiences that inspires action.
She helps her clients put the strategies and structures in place that feel authentic and are aligned with their purpose, vision, and values.
Visit Emily’s website, connect with her on LinkedIn, schedule a Zoom meeting, and check out her videos below.
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CORPORATE GREED WINS OVER HUMAN RIGHTS – AGAIN
Elections ask the fundamental question: what do you care about? The message from this election is clear: money wins. The majority of voters care more about paying less for a box of cereal than about women dying. Women don’t have equal rights in the United States, and the fight for equality is far from over. We can’t assume the few rights we’ve gained are safe. It’s time to create our own financial freedom and support one another. If you want change, now is the moment to act. Join the conversation and discover how we can empower each other to win.
LEADERSHIP IS A PINK CASHMERE DRESS
Leadership is often viewed through a narrow lens, dominated by power and status, leaving out diverse styles and voices—especially those of women. This exclusion not only limits our understanding of leadership but also contradicts its very essence.
DO MORE, LOOK BETTER: WHY WOMEN ARE OVERLOOKED, UNDERPAID, & GOING NOWHERE FAST IN THEIR FIGHT FOR EQUALITY & EQUITY
Do More, Look Better is the myth that convinces us to make our lives harder to make everyone else's easier. It convinces us to keep buying to make corporations more money. It convinces us to keep bankrupting ourselves and our future.
7 THINGS YOU NEED TO KNOW ABOUT DIVORCE BEFORE YOU GET MARRIED
Marriage is challenging and successful ones require effort, honesty, and adaptability. Show appreciation and gratitude daily. Be present and authentic with your partner. Humor goes a long way!
WITH EQUALITY & EQUITY ON THE LINE, FEMINISM ISN’T ENOUGH
Feminism gave women freedom, but conflicting messages and societal changes still left us behind. We are losing ground in our fight for equality and equity, while still bearing the all the responsibilities and consequences. It has to change.
THE 3 KEY ELEMENTS OF A REVENUE-GENERATING BRAND
Most people mistakenly think that a brand is just a logo or visual identity. It's not. In both cases, you'd be missing out on an opportunity to create an authentic and resonant relationship with your ideal clients. Watch my video to learn my perspective on The 3 Key Elements Of A Revenue-Generating Brand and use it to start crafting yours!
10 BEST PRACTICES FOR BRAND DEVELOPMENT & STRATEGY
Brand development and strategy are the heart and science behind creating a strong connection with your audience. By staying true to your authenticity, purpose, and core values, you can differentiate yourself and quickly engage your target audience. Consistent delivery on your brand promise builds the trust needed for sustainable growth.
THE TOP 5 REASONS WOMEN MAKE LESS MONEY THAN MEN
It's time for women to advocate for themselves and insist on equality and equity. With both in place, we can use our unique leadership strengths to create financial opportunities, mentorship programs, and support networks that serve us now and in the future.
WHAT YOU KNOW IS ALWAYS MORE POWERFUL, PRESENT & ACTIONABLE THAN WHAT YOU BELIEVE: PART 1
I know it's a radical statement, but what you know is always more powerful, present and actionable than what you believe. So, where do you see love in your own experience right now? The only way you can truly know it is by saying love heals me.
THE 6 TRAITS OF A SUCCESSFUL BRAND
Craft your brand message with authenticity, clarity, and resonance. Discover the key traits that define a successful brand and learn how to stand out in a crowded market. Find out how to create a brand that not only attracts your target audience but also compels them to choose you. From being authentic to being referable, these 6 traits are essential for building a brand that leaves a lasting impression.
THE 8 ESSENTIAL TRAITS OF FEMALE LEADERSHIP
Discover the 8 essential traits of female leadership that set women apart in the business world. From collaboration and empathy to resilience and innovation, female leaders bring a unique perspective that drives positive change. Learn how authenticity, integrity, and purpose guide these trailblazing women to success in Corporate America and beyond.
YOU CAN BE CHALLENGED … AND YOU & YOUR BUSINESS CAN’T GROW WITHOUT IT
Challenge is a critically necessary component in how we learn and grow as human beings. But many people avoid challenge, fearing failure. Understanding how challenge engages our brain and leads to new knowledge and confidence is key.
OWN YOUR UNIQUE VOICE
Your voice is your most powerful tool in this world. It is a reflection of your unique perspective, experiences, and imagination. By understanding and embracing your voice, you have the ability to shape how stories are told and leave a lasting impact on those around you. Take control of your voice, your story, and make it count.
YOU’RE OVERWHELMED. NOW WHAT?
Overwhelm is created when there's something we want to achieve or create or do and it feels huge, right? So, what I want you to do is come into this present moment where you are powerful. And all you have to do in this present moment is one tiny little baby step that's going to put you on the path to creating that thing that you want.
HAVE YOU NORMALIZED TOXIC BEHAVIOR?
Question what you are feeling and what it means in your relationships. Don't settle for old patterns to reel you back in. Discover the impact of toxic behavior and how it can become normalized if allowed for too long. Learn how to differentiate familiarity from true connection in new relationships.Take control of your relationships by understanding the power of your own choices.
THE TOP 7 WAYS TO QUICKLY BUILD KNOW – LIKE – TRUST
From authenticity and trust to thought leadership and personalization, each step is crucial in creating long-lasting and positive relationships with your clients. Learn how to embed value into every aspect of your marketing strategy and leverage social proof to establish credibility. Prioritize building authentic connections and providing value-added content to connect and engage with your "just right" audience.
DOES YOUR LIFE FEEL LIKE A ROLLERCOASTER?
Life is a roller coaster and we are ALL on this ride. Your choices create new experiences to teach you YOU. So, what experience do you choose? Are you in the roller coaster car way up front or at the one way in the back or somewhere in the middle? Same ride, different experiences every time. It's thrilling to you and frightening to me. Or is it the other way around? Let's go again and find out. Which roller coaster car are you choosing right now and what's it teaching you today?
WHAT YOU KNOW IS MORE POWERFUL, PRESENT AND ACTIONABLE THAN WHAT YOU BELIEVE: PART 2
Separate what you believe from what you actually know. Lean into what you know. That will always serve you.
HOW DO YOU WANT TO BE TREATED?
Hard truth. People treat you the way YOU treat you. So, if you aren't treating yourself with respect, integrity or love no one else will ... because that's what you're teaching them. They're taking their cues from you. I see this again and again with over 10 years as a professional coach. And that means you have a choice. You have an opportunity. Be mindful. Be intentional. And see what that creates.
DEFINING YOUR VALUE IS A RADICAL ACT
Your life is too precious to settle for less. As women, it's a RADICAL ACT to define and claim and own our value, our unique inherent value for ourselves. Let's make a count and embrace the power of defining our worth.
YOU CAN ONLY CONTROL YOURSELF
Discover the key to finding true peace and happiness in your life - controlling only yourself. Learn how letting go of the need to control others or your environment can lead to a genuine sense of safety and well-being.
FOR COACHES: THE TOP 10 FUNDAMENTALS OF A REVENUE-GENERATING COACHING BUSINESS
Discover the top 10 fundamentals that will revolutionize the way you approach coaching. Learn how to market your brand effectively, create multiple revenue streams, and master the dance between being a great coach and a great business owner.
FOR COACHES: THE TOP 5 MISTAKES YOU’RE MAKING AS A NEW COACH
Are you making these top 5 mistakes as a new coach? Learn the secrets to overcoming doubt, attachment to outcomes, and the urge to fix problems. Find out why getting fired could actually be a positive step towards aligning yourself with your ideal clients. Embrace a new perspective on coaching and watch as your clients thrive under your guidance.
THE PROBLEM WITH ONE-PIECE SWIMSUITS
It's all too easy to fall in line with someone else's desires and expectations, especially when you aren't clear about what you want. So, take a beat and make a choice that serves you and no one else but you. If it's good for you, it will be good for the people who actually care for you the most.
8 TOP TOOLS TO BREAK OUT OF THE FEAR-STRESS CYCLE
Break free from the Fear-Stress Cycle and take control of your life with these 8 powerful tools. Learn how to stay present, let go of expectations, embrace uncertainty, and be led by desire, not fear. Discover how practicing gratitude, trust, and non-attachment can transform your relationship with yourself and the world around you. Your choices shape your future, so choose empowerment over fear.
4 STEPS TO STOP MINIMIZING YOURSELF IN YOUR OWN LIFE
Tired of playing small in life? It's time to put yourself first and shift your perspective. Learn to honor your values, dream big, and break free from toxic relationships and jobs that don't serve you.
THE #1 LEADERSHIP SKILL YOU NEED RIGHT NOW
Discover the key leadership skill that no one is talking about – resilience. Learn how being resilient allows you to embrace the present, make powerful choices, and navigate change with ease. Find out why "failing fast" could be the secret to success in your career and life.
HOW ARE YOU SHOWING UP IN YOUR LIFE?
Consider divorce as a transformative opportunity for you and your loved ones. Look ahead to embrace new possibilities. Focus on finding your happiness. Embrace the power of letting go of what no longer serves you. Have faith in your inner guidance and embrace a future filled with light.
WHAT DO YOU REALLY HAVE TO LOSE?
Afraid to make a change? Don't be. Redefine your relationship with risk to tap into your inner wisdom and create the life, career, or relationship you want. Overcome your fears and take control of your future — read on to learn how.
6 WAYS STRONG WOMEN TURN OBSTACLES INTO OPPORTUNITIES IN DIVORCE
Find out how strong women transform obstacles into opportunities in divorce, reclaim their power, and create a life filled with choice, freedom, and growth. Learn how to shift your perspective, let go of the past, believe in yourself, negotiate effectively, take charge of your future, and invest in yourself to create a new beginning filled with happiness and fulfillment. Discover the steps to turn tragedy into transformation and gain the confidence to navigate divorce with resilience and strength.
DO YOU WANT TO DO DIVORCE BETTER?
Divorce feels like an out of control freight train…but you have more power than you realize to impact your experience and the outcome. It all starts with you and what you are choosing. What you believe about yourself will impact your experience, your decisions, and the life you create. So, leave your baggage behind, step into your leadership, and trust that you can have what you want.
THE 3 BIGGEST MONEY MISTAKES COUPLES MAKE WHEN THEY GET MARRIED
Are you on the same page when it comes to handling finances with your spouse? Discover the 3 biggest money mistakes couples make when they get married and how to avoid them. Don't let money become a trap that destroys your relationship - instead, use it as a springboard to realizing your shared hopes and dreams.
3 WAYS YOUR MONEY STORIES ARE SABOTAGING YOU
Your beliefs around money could be sabotaging you in your divorce. Find out how to debunk these harmful money stories and negotiate for what you truly deserve. Don't let fear and self-limiting beliefs hold you back from securing your financial future. Learn how to redefine your relationship with money and create a positive transformation in your life.
THE 3 SIMPLE WORDS THAT ARE WAY MORE POWERFUL THAN I LOVE YOU
Do you want to transform your relationship into something deeper and more meaningful? Discover the three simple words that will revolutionize how you connect with your partner. Find out why these three words are the ultimate game-changer for building a relationship that thrives on mutual love and unwavering dedication.
3 WAYS PROFESSIONAL WOMEN GET F*CKED IN DIVORCE
Discover how professional women are navigating the challenges of divorce and reclaiming their power in a system that's rigged against them. From the truth about financial equality to the stigma of failure, this compelling read exposes the harsh realities faced by successful women.
WOMEN ARE THE BIG FINANCIAL LOSERS IN DIVORCE
Recognize the system isn't fair or rigged in your favor. Don't engage in heated emotional battles with your ex. You will only be prolonging the divorce process, increasing the cost and delaying your future recovery.
5 HARD TRUTHS ABOUT TRADITIONAL MARRIAGE
Discover the hard truths about traditional marriage that society has been keeping hidden. From the illusion of love to the unequal expectations placed on women, this eye-opening piece will challenge your beliefs and make you question the true definition of commitment.
BREAKING THE CYCLE OF POVERTY FOR SINGLE PARENTS & THEIR CHILDREN
H.O.P.E. shatters the myth that the poor are lazy, unmotivated, and "takers" from the system. It shatters the myth that all single parents are resigned to their fate in life. It shatters the myth that single parents don't want more for themselves and their children. By helping single parents, H.O.P.E. is creating role models, opportunities for upward mobility, and bright futures.
THIS IS A CHILD OF DIVORCE & YOU NEED TO KNOW ABOUT HIM
Brian D’Apice, a child of divorce, has dedicated his life to serving others. From being a U.S. Army veteran to teaching in Asia, he now plans to bike around the U.S. to raise funds for children in Asia. His story challenges stereotypes and highlights the potential for resilience and growth after divorce.
WHAT ARE YOU SAYING YES TO IN YOUR DIVORCE?
Say YES to creating the life you want after divorce. Imagine rebuilding your future from the broken pieces, shaping it to fit your desires. No longer defined by your circumstances, take control of your journey. Embrace the power within you to transform anger into hope and loss into empowerment.
6 THINGS YOU NEED TO KNOW ABOUT DIVORCE MEDIATION
If you’re getting divorced, here’s what you need to know about mediation to make better decisions. I truly believe that mediation is a better way to “do” divorce. And I believe that because I walked out of my first mediation meeting and never went back.
WHEN DOES CHEATING LEAD TO DIVORCE
Infidelity is not necessarily the death knell for all relationships, although it is for the ones that had no hope of surviving in the first place . Creating a healthy relationship requires considerable effort and commitment to rebuild trust and mend the broken bonds, but with perseverance and dedication, it is possible to emerge stronger and more resilient than ever before.
WHAT CASUAL SEX CAN TEACH YOU AFTER DIVORCE
Divorce is freedom - to find yourself again, to re-connect, to be who you want to be. The door of possibility is wide open. And it isn't uncommon during or after a divorce to jump into a casual fling. Rather than judge or condemn it, consider what there is to learn in that space.
NUMBING YOURSELF THROUGH DIVORCE ISN’T THE ANSWER
Judging yourself and your feelings puts you on a merry-go-round of shame and blame. And it will never go anywhere. The only path forward is through your emotions. Trust that once you let yourself experience them, they will lose their power over you.
DIVORCE A CONTROLLING EX & FIND YOUR VOICE
Finding the courage to leave an emotionally abusive relationship is incredibly difficult. And finding yourself and your voice in this divorce process is crucial to getting what you want … and what you deserve. It can feel impossible … but it isn't with the right help and perspective.
6 SURPRISING FEELINGS YOU’RE GOING TO HAVE IN DIVORCE
From relief to elation, hope to nostalgia, pride to confidence - your emotions are complex and diverse. Discover how divorce can be a catalyst for positive growth and self-discovery. Allow yourself to indulge in unexpected feelings and embrace the multi-dimensional nature of your experience.
GET UNSTUCK AROUND YOUR DIVORCE DECISION
If you think of time as money, is this how you would invest it? What possibilities are available to you that you haven't considered? What would you want your kids to do if they were in the same situation? Only you can decide what's best for you. So, follow your heart … and your gut … and do what you'll be proud of later.
HOW TO MAKE SURE YOUR DIVORCE DOESN’T SCAR YOUR KIDS FOR LIFE
Discover how to navigate the challenging waters of divorce without scarring your kids for life. Learn valuable insights on communicating effectively with your children, prioritizing their well-being, and setting a positive example as a co-parent.
DIVORCE CAN BE THE BEST DECISION YOU’VE EVER MADE
Divorce can be the catalyst in your life to stop compromising yourself and your values, to stop allowing what you don't like. Relationships require equal give and take, but when you are doing all the giving, then something is seriously broken in the relationship. Even in a marriage, you shouldn't have to compromise who you are for someone else.
GAY MARRIAGE & DIVORCE
Discover how to navigate the complexities of LGBTQ marriage and divorce with confidence and clarity. Learn valuable insights on managing emotions, seeking support, honoring your values, and creating a future you can be proud of.
DATING AFTER DIVORCE? DON’T MAKE THESE MISTAKES!
Avoid common mistakes to create a better dating experience to be safe, confident, and value yourself above all else. Lose any expectations around the future. Insist on being treated like a queen. Be present in the moment. Trust your gut. And most importantly, have fun!
OVERWHELMED BY DIVORCE? DON’T MAKE THESE 7 MISTAKES!
Don't let overwhelm hijack your divorce. Discover how to navigate the turbulent waters of divorce with confidence and clarity. Learn the critical mistakes to avoid and empower yourself to take ownership of the process. Unveil the secrets to rebuilding your life with purpose and fulfillment after divorce.
7 STEPS TO CHOOSING THE RIGHT DIVORCE LAWYER
Discover the 7 essential steps to finding the perfect divorce lawyer for your unique situation. Avoid wasting time and money by following expert advice on navigating this challenging process. Learn how to identify red flags, interview potential attorneys, and make the right choice for your future.
FORGET NEW YEAR’S RESOLUTIONS. TAP INTO THE LAW OF ATTRACTION INSTEAD!
Resolutions are made and then forgotten. Harness the Law of Attraction instead to create small intentions you can integrate into your daily life in a million different ways. Let it work with you and support you in everything you do.
7 STEPS TO FINDING PEACE IN YOUR DIVORCE
Finding peace in the midst of turmoil can feel like an impossible task, especially during a challenging divorce. But what if I told you that peace is a state of being that you can tap into at any time? By focusing on self-awareness, forgiveness, and positive intentions, you can transform your life and experience the joy you deserve.
STOP PLAYING THE DIVORCE BLAME GAME
Let go of regret. Let go of guilt. Let go of blame. Your relationship didn't fail because of you. It failed because one, or both of you, forgot to dance every day. Cherish it for what it gave you at the time. Be thankful that the dance it had become is over. And give yourself permission to let go of what it could have or should have been.
WHO IS TO BLAME WHEN A PARTNER CHEATS? HINT: NOT YOU!
Realize that you are now free from a relationship that wasn't serving you - that would never serve you. You deserve communication, honesty, and trust. There will always be bumps in the road, but the person you are meant to be with will trust in you, and the relationship, enough to give you honesty - no matter what.
IF NOTHING ELSE, HOLD ONTO GRATITUDE IN YOUR DIVORCE
Your hopes and dreams are always stronger than your fear and pain. So, get off the emotional rollercoaster for a minute and take a breath. Now, be grateful for that breath. You are alive! Your experience right now feels hard, but that is all part of living your life.
HOW I LOST MY MARRIAGE & FOUND MYSELF
I needed to wake up. I needed to find myself. I needed to ditch my love language and start creating something new. I needed to recognize and acknowledge my authentic self and not take her for granted ever again. Sometimes, we don't realize how important something is until it is almost lost.
FEELING LONELY AFTER YOUR DIVORCE? USE IT!
Loneliness is universal. We all know what it feels like, that empty ache in our chest. So, don't just sit there. Indulge in it. Embrace it. Make it yours. Make it uniquely your own. And lastly, make it work for you. You are the only one who can.
DON’T LET DIVORCE DESTROY YOUR FAMILY
Divorce is not the end of your family, but a transition to a new, more functional structure. Your children need you now more than ever to be their rock amidst the storm. By reinventing your life WITH your kids and prioritizing their needs above your hurt, you can create a stable co-parenting relationship that reinforces the concept of family.
THRIVE DURING YOUR DIVORCE WITH THESE 4 SELF-CARE TIPS
Self-care is about more than just a mani-pedi or a new haircut. It's about nourishing your soul. We are three-dimensional beings, and achieving alignment in all three dimensions through self-care is essential. Nurturing and aligning your mind, body, and spirit will remind you of who you really are and propel you forward in living your best life.
HELP! I’M IN DIVORCE FOG!
Tired of feeling lost in the fog of divorce? Discover how to clear your mind, make informed decisions, and create a vision for your future. Find out why understanding your lawyer's advice is crucial and how science explains the "divorce fog" phenomenon.
DIVORCE SUCKS. DON’T GO IT ALONE!
Tired of feeling lost and stuck in your divorce? Imagine having a dedicated partner to guide you through the confusion, pain, and fear towards a brighter future. A divorce coach is your ally, your cheerleader, and your roadmap to a life filled with clarity, empowerment, and new possibilities.
3 TIPS FOR EMBRACING YOUR SINGLE MOM STATUS
This is the time when you throw fear and self-doubt out the window. Listen to your inner you, your intuition and do what you think is best. Be present. Don't obsess about the past or worry about the future. You can find balance in your life again. You can be a great role model for your kids. The only person that can stop you is YOU.
DIVORCE GETS A BAD RAP
Divorce is opportunity. The door is wide open. All of them are. You just need to pick the one you like best. There is huge freedom for you in this space. And you've learned a lot about yourself in this process. A lot of the superfluous stuff got stripped away leaving you with … YOU. Your marriage didn't define you and neither will your divorce.
IN DIVORCE, HAPPINESS IS THE BEST REVENGE
It's easy to get stuck in distraction post-divorce when you don't have anything motivating you to move forward. So, stop comparing and start prioritizing YOU. You will receive a better return on your investment of time and energy.
IS SEPARATION THE NEW DIVORCE?
Are you considering separation as an alternative to divorce? Discover the surprising reasons behind this trend and how it's reshaping modern relationships. From financial realities to co-parenting strategies, separation is becoming a valuable and risky tool for couples navigating uncertain times.
7 MONEY TIPS FOR GETTING DIVORCED
Divorce is a journey filled with challenges, but it doesn't have to drain your happiness or bank account. By shifting your focus from money to what truly matters, you can emerge from this process stronger and happier. Discover how to navigate the financial aspects of divorce with clarity and confidence.
DON’T TELL ME YOU’RE SORRY I’M GETTING DIVORCED
Divorce is not failure. It's unpleasant, but it doesn't have to be scary. Divorce is just a reality when two people decide to walk down different paths. Divorce can motivate personal growth and empowerment. We need to shift the perspective on divorce, let go of past perceptions, and embrace the chance for a better, more fulfilling life.
THE TOTAL COST OF DIVORCE
The true cost of divorce goes beyond just finances. It also includes the loss of identity, the changing relationship with your children, and the upheaval of your way of life. But amidst the chaos lies a powerful choice - a chance for transformation. Dive deeper into understanding the impact of divorce and explore how it can be a catalyst for a brighter, more fulfilling future.
SUCCEEDING AT DIVORCE
Divorce is often characterized as wholly negative and, yet, it also has some pretty powerful benefits. Resilience, change, self-compassion, clarity, motivation, and staying true to what matters to YOU empowers a purposeful life.
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