The Brainwise Coaching Method (or just The Method) mirrors the natural learning process of the brain to create holistic health and safety, while empowering matter-full, and meaning-full change. Focused on personal, professional, and financial health, my work with soul-purposed coaches is designed to deepen coaching mastery and expand centered presence to support revenue-generating coaching brands and businesses. My work feels deeply necessary given how underserved coaches and their businesses are in our industry. (Click here or scroll below to learn more about my perspective.) Work with me 1:1, learn The Brainwise Coaching Method in my group programs, or create your own combination of both. The world is your oyster.
Fun fact — did you know that it takes approximately 400 repetitions to create a new synapse in the brain unless it’s done with play, in which case, it only takes between 10 – 20? Down The Rabbit Hole: A Neuroscience-Based Method For Navigating Nonsense is an experiential, pre-certification group training program to experience, play in, and learn The Brainwise Coaching Method. Enrollment is starting soon, so schedule your intro call with me below, or click on Alice to learn more and begin the adventure!
The Brainwise Coaching Method is a platform for learning, experience, and play, but also supports coaching businesses in numerous ways. I am not a neuroscientist or any kind of scientist at all. I created The Brainwise Coaching Method from my personal and professional experiences, professional development training, and the mish mash of knowledge nuggets I’ve picked up along the way. I’ve been incorporating and building on them to create The Brainwise Coaching Method since 2018 and am using it to address (what I feel are) some pretty important gaps in our industry.
All coaching methodology is based on the neuroscience of learning and, yet, it is rarely (if ever) taught that way. Additionally, industry surveys, year over year, demonstrate that the majority of certified coaches don’t make enough money to live on as a sole source of income. While seemingly diverse, these two things are dotted-line connected. Understanding the foundational neuroscience expands and deepens coaching mastery and being a great coach is a requirement for a revenue-generating coaching business. What I was taught in training and certification about structuring a coaching business (give away sample sessions, find a niche, sell 12-week engagements) is dead wrong. And the new coaches I have worked with since have affirmed that nothing has changed.
The worst part is that, without a steady flow of money/energy, a large percentage of coaches have to quit or make it a side gig. Of the ones who can, most are doing so at the expense of their own safe space by marketing based on outcomes. From my experience and perspective, our greatest value as coaches is to not know and to be detached from outcome. It is only through those mechanisms we can create a truly safe space for clients. And it requires us to create our own personal sense of safety first, since both are instinctually perceived as threat by the mind, which is then reinforced in the brain/body. So, coaching mastery requires a higher level of awareness and skill, as well as the ability to create self-trust, to model compassionate non-judgment to our clients. That is where the juice is!
Money is energy and coaches need more of it to amplify their message, power their business, and live their purpose. Getting certified in The Brainwise Coaching Method comes with the opportunity to be listed in my Brainwise Coach directory, be marketed as such through content marketing and social media, and leverage an all-in-one technology business platform for cheap. It’s you and your business that I literally want to support.
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